This launched with a high impact C4 ad break takeover premier within Sunday Brunch, alongside The Sunday Telegraphs Stella Magazine first ever branded cover wrap made from real natural spices announcing the #curryinspiration series.
We also created snackable online video content for the bespoke Telegraph and Pataks Paste hub with Simon Rimmer and 4 other well know chefs.
The hub invited the chefs to create a personal take on their favourite recipes which were then turned into weekly double page interviews within Stella magazine every Sunday.
Social media played an important role within the content strategy, with posts released in time with the on-air and print content alongside chefs tweets and social competitions.
We created a ‘Curry Inspiration’ partnership between Channel 4’s, Sunday Brunch’s production company Shine and The Telegraph’s Stella magazine.
With Simon Rimmer from Sunday Brunch, we created inspirational short form content that editorially wove Pataks Curry Paste as a credible ingredient and the basis for creating a great tasting homemade curry.
Not so, said Kirit and his mother during evidence in which they accused the two women of "gold-digging".
The girls would not hesitate in answering back during family arguments."Chic in particular was quite hot-tempered, very argumentative and showed little respect towards her elders," her mother told the High Court.
He had only a few pounds in his pocket and decent jobs were hard to come by.
In the end, after a bitterly contested court hearing spread over six weeks, a peace pact was signed - at least as far as the legal proceedings were concerned.